Shopping in style?

Five years ago this month, a well-known grocery store here moved across the street into a newly built, expanded location.  To go along with the store's new upscale image--expensive wine and cheese offerings, subdued, elegant lighting, and overly fancy uniforms for its workers--the piped-in shopping accompaniment for the first year was all lounge music.  While there's nothing wrong with perusing the produce while Frank Sinatra's "Saturday Night (Is The Loneliest Night Of The Week)" plays, I couldn't help but think, "Isn't this overkill?  This is the same frozen lasagna they offered across the street."  The customers must have agreed, because one year later, the music was changed to the likes of Blondie's "Rapture" and Steely Dan's "Do It Again."