Tuesday, February 9, 2016

Cookin' it up

It sells records, so to speak, and likely makes people want to listen to a radio station longer when the DJ promotes the music with genuine enthusiasm.  I was reminded of this about 20 years ago while listening to WSIE.  As a complex drum riff faded out, the announcer said, "Ooh, now...Cook it up.  Cook it up real fine!  Dennis Chambers, just an overwhelming drummer..."  He then acknowledged the listeners who had requested the tune and continued, "Just some great sounds...That's what you hear regularly at this radio station, The Jazz Station..."

Now, that's how you keep the audience hooked.