"An apple by any other name..."

Not every choice one makes while grocery shopping has to be rational.  During a recent trip to the store, I bought some Jazz apples impulsively.  Naturally, with a name like Jazz, I half-expected the apples to have improvised flavors and for no two of them to taste alike.  Obviously, that's not the case.  It's funny how much branding makes a difference in our decisions.  Even though there's no connection between jazz music and apples, the Jazz moniker made me choose them over all the others.  I might have been hasty, not giving the Envy apples a second glance.