I remember seeing a newspaper ad in the '90s for a modern rock station's morning team of two women DJs. It was--and still is--unusual for a commercial radio station to have a pair of two women DJs, particularly in morning drive. Instead of highlighting the two of them as strong or humorous announcers, the ad's caption read, "Mornings are a b@#&h."
Reading that, I thought, "Seriously? I wonder how those two DJs feel about that."