Once, on an AM radio talk show, I heard a host forget the name of the skating performance and venue to which the station was sending contest winners. He jokingly referred to it as "the thing at the place," as did his co-host, for several breaks. Then, he read an email from the sponsor of the performance, asking the hosts to stop referring to the event as "the thing at the place, or we will be forced to pull our advertising."
From then on, both hosts called the performance and venue by their proper names. You just never know when a sponsor will listen to your broadcast and hold your station to its promises.
