It's understandable that a new radio station would want to drum up excitement for its new format. One station got a tad silly about this in the '90s, however.
"As of now," a craggy prerecorded voice intoned on the station's first day, "St. Louis radio is extinct."
Nice try, but...no. St. Louis radio wasn't extinct. There were still plenty of other formats from which to choose on the dial. The new station might have pleased listeners looking for a regular rotation of contemporary hits, but it didn't supplant all other stations.
