Friday, March 8, 2019

A good way to say, "We're up-to-date..."

It's a fairly obvious way to market a forward-thinking radio station, but I've only heard one radio station use these exact words: During the late '80s, I remember hearing an R&B station in Chicago promote itself as "keepin' it fresh, never stale."  I thought at the time, "That's smart, promoting current music while keeping the slogan casual.  It's a good way to welcome listeners while promoting the essence of the format."