After reading my pet peeves about language in my recurring feature, "A linguistic irritant," you might think a commercial advertising "a prodigious amount of cars" would irritate me. For some reason, it doesn't. All night, I've been trying to remember which car dealership used that phrase. It's the same car dealer whose commercials during the '80s or possibly '90s used the tag line, "If we sound different, it's because we are."
I appreciated the commercial's civil tone. There wasn't any of the maniacal shouting or urgency that car commercials often convey. For that reason alone, I hope that dealership is still around.
