Tuesday, July 6, 2021

Linguistic bemusement II

When the owner of a radio station where I worked couldn't reach the program director, he'd call the request line.  When I answered, he'd say, "If you would ask her to give me a jingle..."  

"Alright," I thought.  "You'd like her to call you, then."  Even in the '90s, it was unusual to hear anyone refer to a phone call as "a jingle."  No one I know has used that terminology around me since then.  I wonder if that general manager ever said, "The phone's jingling," when it rang.