One day in the '80s, I realized that I knew the intricacies of a radio station a little too well.
"Hmmm...," I thought. "KSD hardly ever plays that jingle. I'm not surprised, actually, because the station bills itself as KS94, and the vocalists are singing, 'K-S-S 94, K-S-S 94.' Granted, the second S is an echo of the first one, but casual listeners might be confused and write down the wrong call letters if they participate in an Arbitron survey. Then, KSD's listeners will be undercounted, and the station might have to change formats."
I decided it was time to read a book.
