Admittedly, the content of a radio station's programming is what matters. Still, it bugged me slightly when I went to a low power FM station's website recently and saw that the station is just a laptop and a console. Obviously, that wasn't surprising. It is 2021, after all, and that's a logical way to set up a radio station on a limited budget. I have to respect the station's honesty.
"Still," I thought, "even if you have to use stock footage to do it, give the illusion that your station is a vast source of musical treasures. Show photos of shelves lined with LPs, 45s, and CDs. Plant the idea in listeners' minds that at least part of the time, they'll hear rare gems they won't likely hear anywhere else."
Even after all this time, radio, at its core, is still a theater-of-the-mind experience.
