Monday, February 6, 2023

Knowing one's limitations

A broadcasting school memory: The oldest, most experienced radio veteran instructor learned that all of us during his tape critique session had done rock radio shifts and that none of us had newscasts on our tapes.  He then asked another instructor, who did afternoon drive at a rock station, to trade shifts with him.  He reasoned that the younger instructor was more up on how DJs sounded in rock formats then.

I respected the older instructor's decision.  He was adept at improving newscasts and commercials, but with rock radio shifts, his suggestions were largely limited to, "It needs--something...a little more energy," or "It needs a little more, 'Hey, baby, get in the t-bird, and let's go.'"

He made the right call.  Even the most experienced broadcaster can't know the ins and outs of every format.