In the early to mid '80s, I knew an artist had made it big when a slick announcer touted his or her concert in a commercial for the venue. Usually, this honor was reserved for the biggest names in rock and R&B. I was pleasantly surprised to hear David Sanborn receive his due a saxophonist in one such 1984 commercial. It was unusual to hear jazz--or any instrumental, for that matter--in those commercials, but there it was--Sanborn's track, "Hideaway," along with a plug for his upcoming concert.
Although I was pleased to hear the promo, the rarity of hearing jazz artists promoted on that scale tempered my enjoyment.
