Not every lending company would be so candid in a radio commercial. Many such commercials would include a rapidly spoken disclaimer about the unpredictability of the market at the end. In 2004, however, one lender went against the grain admirably.
"Sure, the low rates you've been hearing about won't last forever," the announcer admitted. "When will they go up? Even the professionals at Bridge Lending don't know."
Listeners should admire such front-and-center honesty.
