Recently, while promoting a sponsor who helps people plan for retirement, a radio talk show host said, "I have a five-year-old, so I (won't be retiring soon.) (This sponsor) wouldn't take me as a client. But if you're getting ready to retire, (the client) can help you."
There was something refreshing about the host admitting, "This service isn't for everyone," but it's also kind of like saying, "I'm lactose intolerant, so I could never eat this ice cream, but you might enjoy it."
