I just heard an air break on an out-of-town, low-power FM station in which a DJ congratulated the hosts of the station's new shows for handling their first fund raising drive well.
"It isn't always easy to get on the mic and ask for money," the DJ said.
It isn't easy, and it wouldn't surprise me if that drives a fair number of would-be-adept music programmers away. It's one thing to broadcast your favorite overlooked music to an audience. It's another thing, however, to ask the audience to pay for that privilege.
