Tone deaf advertising

When I worked at WEW, the station attracted an older audience and ran many commercials for retirement homes.  The announcers, in most cases, presented the benefits of assisted living with grace and sensitivity.  One commercial, however, made my skin crawl.  The daughter in the commercial sounded like she was praising a child's first attempt to read.  She cooed that at her father's retirement home, "he's learning.  He's challenged."  "He's treated condescendingly,"  I said to myself when I first heard the ad.  "He's infantilized.  He's disrespected, despite his lifetime of hard work, rigorous studies, and raising his children."  To this day, I marvel at how off-putting her tone was.