Friday, May 20, 2016
Appropriate ice cream truck music
Former KMOX personality Jim White used to mention the Ernestine Ulmer quote, "Life is uncertain. Eat dessert first," on his talk show. I remembered this recently as I listened to Mayer Hawthorne's tune, "The Stars Are Ours." Hawthorne's song embraces the "Live for today" attitude of Ulmer's quote, so I'm fairly certain I'd buy ice cream from a truck that uses the song's chorus as its theme music. After all, hearing "The Stars Are Ours" in a typical ice cream truck's calliope-style arrangement would amuse and impress me to no end. If the ice cream truck played this theme music and had Ulmer's quote painted on the side, that would be doubly impressive and would warrant buying at least three ice cream bars. Who couldn't appreciate such a smart marketing gimmick?