Saturday, June 25, 2016

Making the most of a station ID

If you've listened to a baseball game on the radio for any length of time, you've probably heard an announcer say, "We owe you a station break.  This is the (name of team) baseball network."  That's the cue for a local announcer to say or a board operator to play a recording of the local station's call letters and city.  In the mid '80s, I remember hearing an announcer take this a step further and say, "It's 74 degrees on the outside.  I'm on the inside listening to Cardinal baseball on (station's call letters), Fulton."

I always thought that was a good ID.  Another option, perhaps: "How many innings will the starting pitcher hang in there?  Will the (team that's currently ahead) maintain their lead?  Keep it here on (name of station and city), and find out."