What do you do when you're a music store proprietor, and your Flying Fish record label t-shirts aren't selling? Try Mr. H.'s solution. He ran a local store, Backroads Music, during the '90s. Per his newsletter, this was his solution:
"Our t-shirts, which sold at a glacial pace, are marked down to sell. Anyone wishing to name their softball team 'The Flying Fish' can obtain further quantity discounts."