I've hardly ever eaten Kix cereal. I can't even remember the last time I bought it. I haven't seen a commercial for Kix in many years. And yet, inexplicably, a Kix TV commercial jingle from the '80s lodged itself in my mind this morning.
You might remember the jingle, "Kids like Kix for what Kix has got. Moms like Kix for what Kix has not." I always thought it was smart to market Kix equally well to the kids who would eat it and the parents who would buy it. Apparently, kids like the cereal's corn taste, and moms like that Kix has low sugar content and lacks the additives that many other cereals have.
Decades later, that jingle won't leave my mind. I can't be the only susceptible viewer who's considering buying Kix at this moment. After all, when you have taste and fewer additives on your side...
