Saturday, April 22, 2017
A commendable make-believe sale
Although most students in broadcasting school intended to become radio announcers, we were all required to do a mock sales call with a radio station's sales manager. Although I've never wanted to have a career in sales, I found I was better at presenting a case for buying commercials than I realized. I thought my presentation went well, as did the sales manager. I was a little disappointed to learn at the end of my sales call that there were no letter grades attached to the presentation; it was strictly pass/fail. The sales manager admitted that "unless you vomit in my office, you're not going to fail. This is really about getting a taste of what it's like to be in radio sales." As I was leaving, I thought to myself, "I wouldn't ever want to be a salesperson, but I surprised myself with my ability to get through the sales call while sounding knowledgeable and well-prepared. Granted, it helped a lot that it was just a pretend sales call, and no actual money was at stake." There's nothing like the satisfaction you get, however, when you sell make-believe commercials to a station that isn't actually buying them.