Sometimes, the book of copy from which we read public service announcements on KCOU would be a bit light on options. Once, when I was caught in this situation, I decided to have some fun with it.
"When selecting copy to read on the air, it's important to choose announcements that are of the utmost relevance to our listeners," I announced. "That said, owning a horse has many benefits..."
I'm sure owning a horse is very fulfilling, but I suspect that few, if any, of the station's indie rock listeners were inspired to buy a horse after hearing that announcement.