When doing overnight shifts on a smooth jazz station, I would usually say, "This is Drew, welcoming you into the dawn," at least once during the early morning. I sometimes reminded myself, "If I'm going to keep saying that, it's best to say it with the attitude of 'We're all in this life together, so here's some soothing music to make it go by easier,' instead of 'Here is the planet I've created. You're welcome.'" It wasn't as though I'd just created Earth; I was introducing music to make life a little more relaxing.