A Mother's Day promotional opportunity

Except for our former smooth jazz station, KNJZ, in 1994, I've never heard any station play Basia's "Perfect Mother."  In addition to being an easy listen and appropriate for Mother's Day, there's an obvious promotional opportunity; expectant mothers or members of their family could call or text the station when hearing the song, and a designated caller or randomly chosen text sender could receive baby supplies from appropriate sponsors.  That would get a mother and child off on the right foot and earn some good will for the station.