From time to time, someone at one of my previous workplaces would stop by and say, "That's a good sports report you do. I'll be listening (to it tonight.)"
I always appreciated the compliment, and it reminded me not to do a subpar job. Even though sports scores and highlights are relatively inconsequential in life's grand scheme, when a radio station gives you air time, why not use it as well as you can? You make the listeners, the station, and yourself happy that way.
Elementary? Yes, but it's good to remind yourself of this when you're on the air.