In the '90s, I recorded commercials, business updates, and events-around-town listings for an information-by-phone service. The powers that be wanted the service to have a signature sound whenever anyone called in; I'd describe the musical options from which they chose as: fast, upbeat ring tone, spacey version of the fast, upbeat ring tone, brassy, victorious-sounding notes, part of a comet breaking off, and jolly leprechauns dancing.
They went with the fast, upbeat ring tone, which was a wise choice. When choosing a signature sound, it's smart to select notes that are memorable without being cloying.
