A broadcasting school memory: A student recorded a mock radio air check in which he suggested that listeners go outside and enjoy the day. He did this a few too many times for the instructor's taste.
"Never tell people to turn off their radios and stop listening," the instructor advised. "That doesn't go over well with program directors. I speak from experience."
Although it could be argued that listeners have minds of their own and can't be expected to listen to any one station around the clock, it's best not to make that argument to a radio boss.
