When I worked at WEW 770 AM, someone had made prints of a Newsweek cover from December 7, 1992. Under the headline, "The New Middle Age," an animated man is saying, "Oh, God...I'm really turning 50!" Someone at the station added a second word balloon reading, "...and I love 77 WEW!"
I have a copy of that print on my refrigerator. Those who know that radio station know that the added punchline doesn't work as well today because the station has an international format instead of the big band/music-of-your-life format it used to have.
That's appropriate, however; the radio business is ever-changing, and so are the times. One part of that punchline still rings true, though; the AM radio audience skews older...
...and, as I turn 50 today, I'm one of those older listeners.
