While listening to radio air checks from 2001, I was reminded that WMLL 104.1 FM was still around then. Calling a station "The Mall" seemed like a bit of a stretch then, as malls were in decline. Considering the station had an '80s format, though, that identifier was likely intended to make listeners nostalgic for a time when people frequented malls more often.
Today, however, I'd be surprised if a station referred to itself as "The Mall." Today, a station identifier that brings to mind vacant or nearly vacant buildings on the cusp of being repurposed is best avoided.
