This morning, two radio talk show hosts discussed how St. Louisans usually crave familiarity in their broadcasters. They aren't wrong. In this city, many radio and TV personalities tend to stay at the same stations longer than they would in bigger cities. Even when they move to other stations, they're often stations in the same market.
I was surprised in the mid '90s when a TV station here started a newscast with two anchors, a sportscaster, and a meteorologist from other cities. "That'll be a challenge for them," I thought. "Even if all four of them are perfectly capable and engaging, St. Louis isn't a city where you spring four new faces on the audience at once."
I was right. That station's experiment with all unfamiliar personalities was short-lived.
As one talk show host said today, generally, St. Louis isn't that crazy about change.
