Sunday, June 2, 2024

Subtle intro, subtle tune

Now, this is how you do your first song intro of the hour.  In 1984, a WZEN DJ waited several seconds into Lionel Richie's "Love Will Find A Way" to start speaking.  Then, when he opened the mic, he said, "Z100...It's not raining for a change on an early Sunday.  I'm (the DJ.)  So very nice to be with you today..."

The DJ's intro fit the laid-back, somewhat subdued vibe of Richie's song.  It's wise for a DJ to remember that on-air.  It would be jarring to the ear to hear an obituary over the intro to Vanity Fare's "Hitchin' A Ride" or a manic contest promo before "Ain't No Sunshine" by Bill Withers.

The announcer nailed the proper tone that morning, and I still remember it 40 years later--and still think that Richie's "Love Will Find A Way" should have been a hit.