While getting a ride back to campus during my first semester of college, the driver, who lived on my dorm floor, turned on the car radio. Upon reaching 97.1 FM, he exclaimed, "Hey, this is a new radio station."
Indeed, it was. The new station, KHTK, launched its Top 40 format in August 1989.
I'm not sure how many years have passed since I heard someone announce the discovery of a new local radio station that way. Alas, it probably happens much less frequently today than it did 36 years ago.