This afternoon, a Classical radio station announcer said, "We're in the middle of...Well, actually, we're not in the middle, although it feels that way when you're on the air sometimes...We're in the beginning of our Spring fund drive..."
I understand that feeling. I didn't do many pledge drives as an announcer, but even one day of a pledge drive can feel like an eternity for announcers and listeners. Regardless of how courteous and subtle you are, it's awkward to say during every break, "You just heard (such-and-such.) If you'd like us to continue bringing you such great programming, please call us to make your donation..."
