About 30 years ago, KNJZ, the smooth jazz station where I worked, attempted to reel in new listeners. The station mailed sampler cassettes to St. Louisans, giving them a taste of the music we played.
The sales director at my other job told me he'd received the tape. Upon hearing this, another co-worker said he hadn't received his cassette yet.
I told him, "I don't think the tapes were sent to everyone. I heard that the station targeted potential listeners in upscale zip codes."
Chuckling a little, he said, "That must be it, then. I live in a downscale zip code."
Props to him for accepting a potentially awkward revelation with good humor.
