I haven't seen this "60 Minutes" segment since it aired originally, but I still remember it. Decades ago, "60 Minutes" did a piece on the making of a Stroh's beer commercial. It amused me to see people running alongside a plane while singing, "There's nothing like a Stroh's beer," off-key. Professional jingle singers were used in the final version as the plane takes off.
Beer--and alcohol, in general--doesn't appeal to me. Still, during mundane moments in traffic or while shopping, that jingle still comes to mind ironically. I've never equated a soaring plane with beer consumption. Presumably, though, market research must indicate that the image scores with customers.
Meanwhile, my cat, Collette, puts her own spin on the Stroh's jingle.
