"Wow," said one woman to another in the radio commercial. "Look at all this food. It must have taken you hours to make all of this." "Nope," the other woman replied. "I just..."
Now, how would you expect her to complete that sentence? Most likely, you'd expect to her name a grocery store, praise a restaurant for providing take-home service, or recommend a catering company.
Instead, she went on to tout the food available at a church that serves lunch. My family and I used to attend that church every now and then, and I remember seeing large amounts of pastries for sale after Mass. I heard the commercial about 15 years ago on a station with a music-of-your-life format, and it surprised me. There's nothing wrong with advertising that way, but you don't usually hear a church promote its "You want apple pie for lunch? We've got apple pie for lunch!" angle in a radio commercial.
