What do you do when you're the lead singer of a band, you're plugging one of the sponsors of your concert, and you forget what they do? A few years ago, one lead singer faced this predicament here. Between songs, he told the audience, "Also, check out (name of sponsor.) They...Actually, what is it that they do? Well, whatever it is, they're the best at it, so go check 'em out."
In the heat of the moment, what else can you do?
