For the past week, a St. Louis radio commercial jingle has been stuck in my mind. I don't know how many years have passed since I used to hear it. Does anyone else remember the jingle, "We care about your smile at Dental North...Dental North...Dental North?" I've never gone to that dental office. The jingle, however, left a positive impression. Its main singer and the vocalist who echoes him elongate the r in North somewhat and end each North on an upward inflection, making an appointment there sound like a pleasant experience.
Not every dentist could pull that off.
