Tuesday, February 13, 2018

Persistent earworm alert LXXXIV

In 2018, it's unusual to promote one's business with a jingle that sounds like a disco version of "Taxman" by The Beatles, with elements of Heatwave's "Boogie Nights" and INXS's "Suicide Blonde."  Spectrum Eyeglass Repair's radio commercial uses such a jingle, however, and I'll be damned if it's not effective.  Since hearing it on KTRS this afternoon, it has been on a fixed mental loop for me.  My glasses are fine, but if they ever break, Spectrum will probably be the first place that comes to mind.  If the commercial had just been a straightforward recitation of Spectrum's positive business practices, it would likely have faded into the background, and I wouldn't have remembered it.  Combining an unusual mix of musical styles in a jingle that overwhelms even the announcer in its own commercial got my attention, however.