Monday, February 12, 2018

When you won't be right back...

I hardly ever hear any radio personality say, "We'll be right back," anymore.  I suppose that's not surprising, considering how many stations run commercials in large clusters. 

"We'll be back in eight minutes," would be the forthright way of leveling with listeners in some dayparts.  Although it doesn't convey the immediacy of "We'll be right back," I'd have to respect any announcer who is that honest on the air.