When you hear any announcer say, "We'll be right back after these important messages," you should expect to hear that a tornado, snowstorm, or nuclear attack is imminent. That isn't how it usually works, though. Radio announcers stretch the definition of important to include sales on coat hangers, common sense PSAs reminding you not to drive with your eyes closed, and lectures on the abolition of work.
An exaggeration? Yes, but only a partial one...
