Sometimes, when a radio station plays a song I dislike in honor of a listener's birthday or a couple's anniversary, my distaste for the song softens a little.
I can't imagine ever really liking Wham's "Careless Whisper," for instance, but if it has special meaning for listeners John and Jane Doe, it's churlish to wish that the radio station wouldn't play it.
Radio is for the people, after all--even the people whose musical tastes clash with mine.