Heard on an out-of-town radio station yesterday:
DJ #1: (A caller asked me,) "Did you hear the joke about the squirrel? 'Cause it sucks." She then hung up...
DJ#2: That's so on-brand for her.
To say the least, that's a quirky preface to a joke you don't even end up telling. What about the caller's behavior made that setup so on-brand, I wonder?