When your radio station's format mixes music and sports, your audience won't always follow you. Over 20 years ago, the radio was tuned to a football game at work. When the game ended, the station went back to playing oldies. As "You've Made Me So Very Happy" by Blood, Sweat & Tears started, a co-worker remarked, "This sounds like (Bill Murray's "Saturday Night Live" character) Nick, the lounge singer."
I've always liked that song, but I knew what he meant. Shortly after that, someone else turned off the radio.
Alas, gridiron play-by-play doesn't usually segue into a '60s oldie.