When most people see that the current temperature is 77 degrees, they probably think, "It's feeling kind of warm." When I see a temperature of 77, however, I immediately think or sometimes say, "The first voice in St. Louis, 77 WEW."
That slogan I used to say on the air is still a strangely entrenched habit with me 30 years later. I don't know if I expect the station's former studio to appear or a Nat King Cole song to start playing when the slogan comes to mind, but 77 will always be associated with that radio station for me.
